Welcome to Shockbait, where innovation meets fishing

We’re a Swedish company, specialising in high-quality wobblers, designed to give you more strikes, no matter the speed or conditions.

What makes our wobblers truly unique is the reflective body, available in several carefully developed colour combinations. This technology creates a strong visual signal underwater, attracting predators from greater distances, even in murky water or low light.

Our lures aren’t just effective, they’re also extremely easy to cast, and offer a stable, natural action at all speeds.